Seasoned marketing executive joins to further drive growth of the nurse-first DTC e-commerce brand
Johanna Saum Almstead brings with her nearly 25 years of experience in the fashion industry. Almstead’s prior roles as Director of Public Relations at Kate Spade and VP of Creative Marketing & Global Communications at Anne Klein provides expertise for Moxie Scrub’s growing team. Johanna holds a B.S. in international trade and B.A.Sc. in marketing from the Fashion Institute of Technology. Previously, Johanna founded and grew a brand creative and communications consulting firm.
Founder and CEO, Alicia Tulsee states, “We’re very excited to have Johanna on our team! Her depth of expertise, knowledge, and talent across the continuum of fashion, marketing, and public relations further strengthens our ability to drive forward our mission to enhance, inspire, and empower the MOXIE in every nurse!”
Moxie Apparel, Inc.’s Moxie Scrubs is the first DTC brand for nurses, by nurses specializing in patent-pending medical apparel. For more information, contact Moxie Scrubs at hello@moxiescrubs.com.
